Proctor and Gamble Suspends Advertisements in Willing Willie

After Jollibee Foods Corporation and Del Monte Philippines withdrawn their ad placement in the controversial primetime variety show Willing Willie, Proctor and Gamble follows suit this morning in response to the growing online unrest against the TV host Willie Revillame regarding the child abuse incident last March 12.

In an email exchange with Sol Liboro, Consumer Relations Manager, P&G Philippines, says that they "have suspended advertising on the show beginning April 7, 2011 while the incident is being reviewed and investigated by authorities". Here is the screenshot of the said email (courtesy of Paul Farol, pinoybiz.blogspot.com):

On the other hand, MTRCB will give it's verdict late, 3PM, in response to the regarding incident.

I hope this will turn out in favor of the advocates against child abuse. It gladdens my heart that our advocacy had made its little steps in order to fight child abuse, in every facets of it. For more information, you can drop by the Para Sa Mga Bata website. Updates can be seen in this Facebook page.